Some web marketers strongly believe that turning words into pictures is the best way to hook new customers. Others insist site visitors...

Yesterday’s billboards are today’s websites. The ads our parent’s generation used to flip through at the back of magazines in the...

Marketing professionals operate in an ever-changing environment, needing to anticipate the requirements and wants of customers we don't...

In our business communications series we’ve been tackling the ins and outs of the detailed differences between sales, marketing, and...

In this new series on various types of business communication we’re taking a hard look at those minute differences between sales,...

Do you have that unfinished novel sitting in a drawer? Do you spend your days searching for publishers and scrolling through Amazon to...

To finish up our series on business writing, we’re delving into the finer details of persuasive writing. These are the words that entice...

Have you started that novel? Are you halfway through that memoir? Are you up to that last chapter of your story and ready to take the...

We’re still moving with our series on business writing, this time tapping into the ins and outs of the informational kind. Much of...

Have you ever thought about writing a book? Is it on your mind on a regular basis? Do you scroll through Instagram seeking writing...

Welcome to our new series on how to share your story with a wider audience. This time we deep-dive into the world of publishing. Take a...

In this series on four types of business communication, we aim to make life a little bit easier on all those business leaders sending out...

In this new series we tackle four of the most common types of written business communication: transactional, persuasive, informational,...

‘We are members of communities and developers of ideas. We understand that life is about living and having stories to tell, and the...

At Present Tense, we aim to help make your life a bit easier. In our blog series, Present Tense Recommends, we’ll share significant...

At Present Tense, we aim to help make your life a little bit more manageable. In our blog series, Present Tense Recommends, we've shared...

At Present Tense we aim to make life a little less hectic, a little more manageable, and help you find peace a bit more easily. In our...

At Present Tense, we aim to help make your life a bit easier. In the coming blog series, Present Tense Recommends, we’ll share...

This blog is the fourth and last installment in a short series on choosing which marketing media is best for your business. In both times...

While content creation is continuous, we don't yet know what things will look like on the other side of this pandemic. Create anyway. Use...