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Tales of a recovering engineer: there's a little creative in all of us
- Elana Duffy There is a point in our business lives where we can all set aside our pre-supposed differences and get along. Reaching that...
Frank Luby
Mar 5, 20154 min read
20 views
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Buyer be weary (or, how camping companies can save customer service)
- Elana Duffy Serve your customers well and they will serve you in return. That concept sounds so easy, right? Two run-ins lately have...
Frank Luby
Feb 26, 20154 min read
10 views
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The new prophet motive
- Frank Luby Two of the most frightening business headlines over the last three weeks both involved the state of California and a couple...
Frank Luby
Feb 18, 20154 min read
3 views
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Making every day a snow day
An online article in New York Magazine following the recent northeastern Blizzard-That-Wasn’t addressed an interesting implication of...
Frank Luby
Jan 29, 20154 min read
10 views
0 comments


Post-Modern Work: What Millennials recognize and Baby Boomers don't
- Frank Luby The Economist welcomed us to 2015 with a handful of intriguing articles on the future of work. In “Workers On Tap”, they...
Frank Luby
Jan 14, 20154 min read
8 views
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Lessons From One of the Greatest TV Shows Ever
- Paul Mooney Let me begin by directing you to the earlier post from Present Tense partner Elana Duffy highlighting the good business...
Frank Luby
Jan 7, 20154 min read
6 views
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Present Tense Storytelling eBook Series is Launched!
We’ve published our first “self-help” ebook on storytelling skills Present Tense LLC is launching a series of ebooks aimed at executives,...
Frank Luby
Dec 23, 20142 min read
9 views
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What I learned while making a TV pilot
Paul Mooney As someone who spent four years as an officer in the Marines, I'm no stranger to large, complex operations. Weeks, months...
Frank Luby
Nov 26, 20145 min read
7 views
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From the Big Screen to the Conference Table
Paul Mooney A screenplay probably looks like a strange piece of work from the perspective of someone unfamiliar with how scripts are...
Frank Luby
Nov 5, 20144 min read
8 views
0 comments


5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
Frank Luby
Oct 30, 20145 min read
105 views
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Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
Frank Luby
Oct 16, 20144 min read
35 views
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More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
Frank Luby
Oct 1, 20145 min read
23 views
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Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
Frank Luby
Sep 23, 20146 min read
10 views
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Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
Frank Luby
Sep 19, 20145 min read
2 views
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Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
Frank Luby
Sep 12, 20144 min read
6 views
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Lana's Story
A story is personal; you don’t want to tell it to a stranger. This post is to provide perspective and information, and ultimately to be a...
Frank Luby
Apr 14, 20144 min read
4 views
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Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
Frank Luby
Apr 10, 20144 min read
18 views
0 comments
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