Elana Duffy
5 myths about writing books … and why you should start writing yours
A book can be an invaluable marketing tool for yourself or your business. By book, I don’t the mean the proverbial Great American novel,...
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Elana Duffy
Dec 30, 20151 min read
Happy New Year from Present Tense!
We are in the seasonal regrouping and resetting mentally and physically, and hoping that you are too. Have a safe and healthy new year,...
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Elana Duffy
Dec 17, 20155 min read
The Next Step in Your Master Story: The Right Words Matter
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank gives us the...
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Elana Duffy
Dec 8, 20154 min read
Collaboration: The Expert Pieces of your Master Story
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Paul Mooney reminds...
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Elana Duffy
Dec 2, 20155 min read
Finding Your Path with a Master Story
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Elana Duffy examines...
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Elana Duffy
Nov 23, 20154 min read
Storytelling for Professionals: How it helps and how to get started
This is the latest in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Frank Luby looks at...
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Elana Duffy
Nov 18, 20153 min read
Honing Habit: Creating a Master Story
This is the first in a series of blogs on what we at Present Tense LLC call a “Master Story”. In this installment, Chris Thunder looks at...
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Elana Duffy
Oct 29, 20151 min read
We are here, and we have missed you.
You've probably noticed we haven't been posting for a little bit. The last two months, Present Tense has been working on business...
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Elana Duffy
Sep 2, 20154 min read
Lessons from Netflix pricing: Ignoring statistical fallacies … and trolls
Here’s a simple business question for you. Let’s say you had 100 customers and charged $10 per month for your service. You decide to...
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Elana Duffy
Aug 5, 20154 min read
Sons, fathers, and robots: humanity in business
A few months ago I grew impatient waiting in the lobby of the unemployment office. As is generally the best use of idle hands and minds,...
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Elana Duffy
Jul 28, 20155 min read
It's after the action. Here's how to write the review.
The military has perfected a few things over the many years of its storied existence, and one of those happens to be paperwork. You don’t...
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Elana Duffy
Jul 23, 20154 min read
Flexiblity at work: lessons from a PA
Like many people working towards their big break in television and/or film, I do multiple jobs. Among them, a decent amount of my work is...
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Elana Duffy
Jul 16, 20154 min read
Behavioral Pricing: Why coffee and music don't mix
Let’s talk numbers. Say a specialty drink at your favorite coffee shop costs $5. If you gave up two of those drinks per month, you would...
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Elana Duffy
Jul 8, 20155 min read
Corporately aging gracefully, or solving workplace problems before they are problems
Every now and then since leaving the Army, and even sometimes while I was in the Army, I wonder if I didn’t slip into a wormhole and pop...
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Elana Duffy
Jun 25, 20153 min read
Benefiting everyone through community service days
As a founding member of Race2Rebuild, a charity racing team raising money for disaster recovery projects, I’ve been lucky enough to help...
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Elana Duffy
Jun 16, 20154 min read
Learning a Violin's Lessons
A simple Internet search will tell you that the average amount of time it takes a person to learn to play the violin properly (which I...
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Elana Duffy
Jun 12, 20154 min read
Apple just launched a “value war” in music streaming
We’ve talked about this before: music has value. Potentially, a lot of value. And now, Apple is seizing their share. But Apple and its...
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Elana Duffy
Jun 4, 20155 min read
Embracing a world of content
I’m a soccer (or, really, football) fan. Having followed the sport, and only that sport, for years, it wasn’t much of a shock that many...
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Elana Duffy
May 27, 20155 min read
Crew coordination: a pilot's perspective on managing a team
Every one of us will experience this in our careers: some teams fall apart when a roadblock or a crisis comes up, while other teams adapt...
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Elana Duffy
May 20, 20154 min read
“Music has value”: Hard lessons from the music industry
When Scott Borchetta walked on stage last week in Nashville to accept an award from the industry association MusicBiz, he had a message...
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