Elana Duffy
5 Tips on Market Segmentation
- Frank Luby An Inc. article this week asked whether Apple could kill the freemium music model when it relaunches Beats Music. It also...
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Elana Duffy
Oct 16, 20144 min read
Literary Lessons: The positive Catch-22 of characters in business
- Elana Duffy My favorite book is Catch-22 by Joseph Heller. Between the sardonic humor, sarcasm, and - however ridiculous the book may...
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Elana Duffy
Oct 1, 20145 min read
More Lessons From Advertising: Business Culture Laziness
- Paul Mooney In my last post I covered one of the biggest impediments to creativity in advertising and business: fear. This time I'll be...
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Elana Duffy
Sep 23, 20146 min read
Leadership without leaders: Lessons from disaster relief
- Frank Luby One week after an EF4 tornado destroyed Marysville, Indiana in March 2012, I performed clean-up work as part of a United Way...
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Elana Duffy
Sep 19, 20145 min read
Music Lessons. Or, how to not bore your audience
- Elana Duffy Understanding what makes a band sync well together on stage has nothing to do with the style of music, in the same way that...
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Elana Duffy
Sep 12, 20144 min read
Replacing Fear with Freedom: Lessons from the advertising environment
- Paul Mooney When was the last time you saw a television commercial that really made you laugh or, even less likely, positively affected...
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Elana Duffy
Aug 27, 20145 min read
Business lessons of a music legend
- Frank Luby The call came as midnight approached, along with my deadline. I was in the office of the Maroon, the University of Chicago’s...
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Elana Duffy
Aug 19, 20143 min read
Be a Storyteller, Not a Messenger
Branding. Marketing. Content. Messaging. These are common words in every business field these days. So let’s discard them. We have...
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Elana Duffy
Aug 14, 20144 min read
The paradox of content: Can we ever escape the digital dollar bins?
Target has bargain bins at the front of the store where they sell stuff for $1. As you read the phrase “stuff for $1”, did it trigger an...
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Elana Duffy
Aug 11, 20143 min read
What's In a Story?
All great stories share the same components and follow the same guiding principles that allow us to communicate. This makes the story –...
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Elana Duffy
Apr 14, 20144 min read
Lana's Story
A story is personal; you don’t want to tell it to a stranger. This post is to provide perspective and information, and ultimately to be a...
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Elana Duffy
Apr 10, 20144 min read
Frank's Story
This is to serve as an introduction, a way to eliminate the feeling of being strangers. The founders of Present Tense want you to know...
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Elana Duffy
Mar 31, 20142 min read
Present Tense LLC is Live, But What Does That Mean For You?
The world is full of great ideas and great stories no one knows about. A few of them are probably in your head right now. Our mission at...
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